🚀 I am still completely blown away by OMR.
The energy, the people, the vibes — it was truly something special. I honestly think it’s hard to describe if you weren’t there yourself. Everywhere you turned, there were conversations, encounters, inspiration, brands, ideas, and this feeling of: something is really happening here.
One of the first little highlights was our Late Morning Coffee Talk.
Julia Goelles from Parloa and I had invited people to join us and, honestly, with 70,000 people at OMR, you first have to manage to find each other. 😄
So we were even happier that we actually did.
My personal highlight, of course, was the recognition of the experts by OMR Reviews. Its such a cool plattform where CX und CS people can explore the bet tools for their needs.
I’m incredibly proud to have been recognized as Customer Service Expert 2026 by OMR Reviews. This means a lot to me — not only personally, but also because it gives more visibility to a topic that has been close to my heart for many years.
Because service is not just nice to have.
For me, service is the moment when customers feel whether a company truly means it.
What I also noticed at OMR, though, was that there were still very few people from #CustomerExperience and #CustomerService on site.
And I truly believe: that should change in the coming years.
Because online marketing, brand, sales, customer experience, and customer service are much more connected than many companies still think.
Marketing brings people to the brand.
But Customer Experience decides whether they stay.
And in my view, this is exactly where one of the biggest opportunities lies for the years ahead.
That’s why I believe we still have a lot of awareness & community building to do. Customer Experience does not belong on the sidelines of events like this. It belongs right in the middle and in the minds of decision-makers.
Btw. the most beautiful booth for me was definitely Canva. Super authentic, brilliant design, real flowers — honestly an absolute dream.
Of course, there were many strong booths. Porsche with the bumper cars was really cool as well, and SAP with the padel court, of course, too. But Canva definitely stayed in my mind the most.
I’m taking away so much energy, inspiration, and gratitude.
And above all, one confirmation once again:
Service is not a side topic – Service is a future topic.
And it’s time for Customer Experience and Customer Service to move much more into the center of the business world.
Thank you for the lovely day Julia Goelles and for the great conversations: Liam van der Viven, André Siebert, Stefan Kolle, Liz Scheider and Kim Kierstein. Valeska Wittgen from OMR Reviews.
Thank you OMR. ❤️ See you 2027
Anika
#OMR#OMRReviews#CustomerExperience#CustomerService#ServiceExcellence#CustomerCentricity#community